On July 7th, Naked Rewards is getting a refresh.
In the coming weeks, we will move away from the tiered points system and replace it with something simpler: two membership levels and straightforward cash back on every order.
Here is exactly what is changing, what it means for your existing points, and what to expect.
Why We Are Making This Change
The existing points system worked, but the tiers, point multipliers, and redemption thresholds added friction to what should be a straightforward benefit.
We built Naked on the principle that fewer, better ingredients produce better results. The same logic applies here.
The new system is built around a single idea: earn cash back on every order and apply it however you choose. No tiers to track, no points to decode, no complexity. Just real value returned to you with every purchase.
What Happens to Your Existing Points
Your existing points balance will not be lost. Every point you have accumulated will be converted at the same value into Naked Cash, which can be applied to any future order.
You may use your current balance before the transition or wait to have it converted automatically when the new programme goes live. Either way, nothing is forfeited.
The Two New Membership Tiers
The new programme has two levels. Here is how they compare:
|
Naked Free Membership |
Naked C.C. Membership |
|
Automatic with any account |
$9/month, billed annually at $108/year |
|
2% Naked Cash on every order |
4% Naked Cash on every order |
|
Free shipping on orders over $99 |
Free shipping on orders over $49 |
|
$60 Annual in Credits ($15 every quarter) |
|
|
Free Naked C.C. Shaker with your 2nd order |
|
|
Private community and premium digital content |
|
|
VIP priority customer support |
Naked Free Membership is automatic. Every account holder is enrolled with no action required.
Naked C.C. Membership is optional and available to upgrade to at any time.
A Membership That Pays for Itself
Naked C.C. Membership is designed to return more than it costs. Based on one $75 order per month, the average member receives over $283 in value annually. Here is how that breaks down:
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4% cash back on every order, double the return of the free tier
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Free shipping on orders over $49, saving $9 per order compared to the standard threshold
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$60 in annual credits, paid out as $15 every quarter
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$79.97 in added value — a free Naked C.C. Shaker ($19.99), Premium Guides ($29.99), and access to the Private Community ($29.99)
At $108 per year, the membership covers its cost well within the first two quarters for anyone ordering regularly.
What You Need to Do
Nothing. You will be automatically enrolled in Naked Free Membership when the programme launches on July 7th, 2026.
Should you wish to earn more on every purchase, Naked C.C. Membership will be available to upgrade to once it officially launches.
Questions?
Reach out directly at [email protected]. Our team is happy to walk you through any aspect of the transition.